Currently @ HEYGEN
Currently @ HEYGEN
Currently @ HEYGEN
Shivangi
Strategic Product Thinking
Pixel-Perfect Execution
Rapid Iteration
Collaborative Energy
I design intuitive 0→1 experiences and scale 1→100 products across SaaS, AI, B2B platforms, and consumer apps.
Strategic Product Thinking
Pixel-Perfect Execution
Rapid Iteration
Collaborative Energy
I design intuitive 0→1 experiences and scale 1→100 products across SaaS, AI, B2B platforms, and consumer apps.
Experience
Experience
(2015-2025)
Experience
(2015-2025)
Currently
Currently
Currently
Currently designing growth and core product at HeyGen an AI video platform with 3.5M+ users.
Currently designing growth and core product at HeyGen an AI video platform with 3.5M+ users.
Case studies
Growth Funnels, Core Product Features
Live website
Live website
From conversion flows to avatar creation
From conversion flows to avatar creation
redesigned key product touchpoints for growth and scale.
redesigned key product touchpoints for growth and scale.
Free → Paid Conversion:
7.8% → 9.2%
Team invite rate:
5.8% → 35%
Team plan adoption:
+44%
It’s been a real pleasure working with Shivangi! She effectively manages a high volume of projects across both growth and core product areas
— Peer feedback at HeyGen
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View Recent Projects
(6)
Projects.
©2025
©2025
My work blends clean, scalable UX with measurable impact, driving upgrades, feature engagement, and daily creative workflows for millions of users.
(6)
Projects.
©2025
My work blends clean, scalable UX with measurable impact, driving upgrades, feature engagement, and daily creative workflows for millions of users.
Skills
Skills
Skills
I've got your back with…
I've got your back with…
(4)
(4)
(4)
(001)
SaaS Product Design
Designing practical, scalable UX for AI tools, growth products, and SAAS platforms. I focus on usability and accessibility, making complex workflows easier for people to navigate.
Categories
UX Research
UX/UI Design
Web & Mobile Apps
Design Systems
Interaction Design
Dashboard UI
6+
SaaS Product Design
(002)
A/B Testing & Experimentation
I run experiments to test ideas, improve conversion, and understand user behavior. My approach is iterative - measure, learn, and refine.
Categories
A/B Testing
PostHog
Conversion Optimization
Onboarding Experiments
User Funnels
Growth Loops
6+
A/B Testing & Experimentation
(003)
Framer Development
End-to-end execution for interactive websites. I handle layout, responsive systems, and micro-interactions to make sure designs work smoothly in Framer.
Categories
Web Design
Framer Dev
Component Libraries
Prototyping
Microinteractions
Responsive Systems
4+
Framer Development
(004)
Branding and identity
Creating clear, consistent brand systems that reflect company values and support long-term growth.
Categories
Design Systems
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Branding and identity
(001)
SaaS Product Design
Designing practical, scalable UX for AI tools, growth products, and SAAS platforms. I focus on usability and accessibility, making complex workflows easier for people to navigate.
Categories
UX Research
UX/UI Design
Web & Mobile Apps
Design Systems
Interaction Design
Dashboard UI
6+
SaaS Product Design
(002)
A/B Testing & Experimentation
I run experiments to test ideas, improve conversion, and understand user behavior. My approach is iterative - measure, learn, and refine.
Categories
A/B Testing
PostHog
Conversion Optimization
Onboarding Experiments
User Funnels
Growth Loops
6+
A/B Testing & Experimentation
(003)
Framer Development
End-to-end execution for interactive websites. I handle layout, responsive systems, and micro-interactions to make sure designs work smoothly in Framer.
Categories
Web Design
Framer Dev
Component Libraries
Prototyping
Microinteractions
Responsive Systems
4+
Framer Development
(004)
Branding and identity
Creating clear, consistent brand systems that reflect company values and support long-term growth.
Categories
Design Systems
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Branding and identity
(001)
SaaS Product Design
Designing practical, scalable UX for AI tools, growth products, and SAAS platforms. I focus on usability and accessibility, making complex workflows easier for people to navigate.
Categories
UX Research
UX/UI Design
Web & Mobile Apps
Design Systems
Interaction Design
Dashboard UI
6+
SaaS Product Design
(002)
A/B Testing & Experimentation
I run experiments to test ideas, improve conversion, and understand user behavior. My approach is iterative - measure, learn, and refine.
Categories
A/B Testing
PostHog
Conversion Optimization
Onboarding Experiments
User Funnels
Growth Loops
6+
A/B Testing & Experimentation
(003)
Framer Development
End-to-end execution for interactive websites. I handle layout, responsive systems, and micro-interactions to make sure designs work smoothly in Framer.
Categories
Web Design
Framer Dev
Component Libraries
Prototyping
Microinteractions
Responsive Systems
4+
Framer Development
(004)
Branding and identity
Creating clear, consistent brand systems that reflect company values and support long-term growth.
Categories
Design Systems
Logo design
Brand voice
Color systems
Brand guidelines
Identity applications
6+
Branding and identity
About me
About me
About me
Meet the person behind the pixels
Meet the person behind the pixels
A designer with a soft spot for soulful details. Here’s a quick peek into my world.
I was born in India, where I learned that inspiration is everywhere, in color, in chaos, in quiet rituals.
It’s a foundation I carry into every corner of my work today.
I was born in India, where I learned that inspiration is everywhere, in color, in chaos, in quiet rituals.
It’s a foundation I carry into every corner of my work today.
Always designing, just in different forms.
From fabrics to Figma to floor plans! I’ve always been designing, just in different forms.
Always designing, just in different forms.
From fabrics to Figma to floor plans! I’ve always been designing, just in different forms.
My Why
To create things that feel like home. Soft, intuitive, human. Design, for me, has always been about emotion over ego.
My Why
To create things that feel like home. Soft, intuitive, human. Design, for me, has always been about emotion over ego.
My Why
To create things that feel like home. Soft, intuitive, human. Design, for me, has always been about emotion over ego.
My Grounding
Walks with my dogs. Hot chai. A quiet corner. These daily rituals bring me back to myself and breathe life into my work.
My Grounding
Walks with my dogs. Hot chai. A quiet corner. These daily rituals bring me back to myself and breathe life into my work.
My Grounding
Walks with my dogs. Hot chai. A quiet corner. These daily rituals bring me back to myself and breathe life into my work.
My Mediums
I started with fashion, moved into product, and found peace in interiors. No matter the form, I’m always shaping space and feeling.
My Mediums
I started with fashion, moved into product, and found peace in interiors. No matter the form, I’m always shaping space and feeling.
My Mediums
I started with fashion, moved into product, and found peace in interiors. No matter the form, I’m always shaping space and feeling.
My Becoming
Ever-evolving. Forever learning. I’m here to grow. As a designer, a woman, a soul making beauty out of the everyday.
My Becoming
Ever-evolving. Forever learning. I’m here to grow. As a designer, a woman, a soul making beauty out of the everyday.
My Becoming
Ever-evolving. Forever learning. I’m here to grow. As a designer, a woman, a soul making beauty out of the everyday.
Let’s connect.
I’m currently open to full-time roles where I can bring my product thinking, design systems expertise, and growth-focused mindset to the table.
Product Designer
Shivangi Mahajan
Let’s connect.
I’m currently open to full-time roles where I can bring my product thinking, design systems expertise, and growth-focused mindset to the table.
Product Designer
Shivangi Mahajan
Let’s connect.
I’m currently open to full-time roles where I can bring my product thinking, design systems expertise, and growth-focused mindset to the table.
Product Designer
Shivangi Mahajan