WINIBLE
In 2023, I was hired by Winible as the founding product designer to bring their vision to life, a modern sports‑betting marketplace that connects consultants (betting experts) with subscribers who want high‑quality picks.
The platform lets consultants monetize expertise while giving fans a single place to discover, subscribe, and track winning picks.
I led design 0→1, defining the product strategy, designing the UX/UI, building the design system, and shaping the MVP alongside a lean team of a founder, PM, and engineering lead. The company had a soft launch in 2023 and now counts 100,000+ MAU who have placed $30 million in bets with some 100 sports betting influencers.
Year
2023
Industry
Sports Betting, B2B2C, SAAS
Scope of work
Product Design / Branding
Timeline
16 weeks
Team
1 Product Designer, 1 Product Manager, 2 Engineers
A Broken Ecosystem for Betting Consultants
Through initial stakeholder interviews with 12 sports betting consultants, I discovered they were juggling:
- 3-5 different tools for payment processing, customer management, and pick distribution
- Manual processes eating up 15-20 hours/week on administrative tasks
- Customer churn due to delayed pick delivery and poor communication
- No centralized view of business performance or subscriber analytics
Key insight: Consultants weren't failing because of bad picks, they were failing because of bad operations. They didn’t care about clout - they needed operational stability, subscriber trust, and customizable storefronts.
Streamlined Consultant Onboarding
A guided step onboarding flow with contextual tooltips
- Setup broken into digestible modules
- Tagline/branding prompts to help less tech‑savvy users
- Save‑and‑resume support
🟢 Impact: 75 % of consultants went live without human assistance.
Self‑Serve Storefronts & Promo Tools
Most consultants came to Winible with little to no branding beyond a logo. We built a turnkey storefront that let them look professional in minutes - no design chops required.
- Instant setup: upload a logo (or skip it) and Winible applies a clean, neutral theme with sport‑inspired accents.
- Inline editing: tweak bio, pricing tiers, images, and plan details right on the live page in a WYSIWYG style.
- Promo‑code generator: create limited‑time discounts for loyal or high‑value subscribers.
- “Send Tip” button: let happy subscribers share a slice of their winnings with one click.
🟢 Impact: 75 % of consultants launched a branded storefront in <20 min; paid‑plan conversion +18 %
Financial & Engagement Analytics
Unified insights for both sides.
- Consultants: MRR, churn, top tippers, and promo‑code ROI
- Subscribers: winnings tracker and plan renewal reminders
- Clean data‑visualisation
🟢 Impact: Consultants identified high‑value patrons and upsold 12 % more multi‑tier plans.
$4M seed funding secured post-MVP launch
- Onboarded 100+ consultants in first 3 months
- 75% launched storefronts with no design or tech support
- 40% reduction in time spent on administrative tasks
- 3.2x faster pick distribution vs. previous workflows
What worked well:
- Focused on painkillers, not nice-to-haves
- Inline editing & promo tooling drove self‑serve growth
- Design system scaled effortlessly across two user types
What I’d improve now:
- Earlier subscriber-side testing for feedback
- Built-in NPS and issue reporting tools post-launch
- Deeper gamification in feed (streaks, leaderboards)
- Predictive insights for consultant business growth
At Winible, I wasn’t just designing screens, I was helping betting consultants become entrepreneurs. By designing Winible as a true two‑sided marketplace, we transformed chaotic betting workflows into a cohesive, trust‑first ecosystem.
This project reinforced the power of removing friction, designing trust-first, and thinking in systems from day one.
(2016-25©)
