Genie Case Study
Your Gateway to Efficient Service Procurement
What I did
Client
Year
Logo Design, Brand Strategy, App Design, UX Research
Genie
2022
Overview
In a rapidly evolving digital landscape, where convenience is paramount, Genie emerges as a disruptive force in the service procurement industry. Genie was conceived with a clear vision to address the shortcomings of existing service procurement apps. Through meticulous analysis, we identified several key opportunities that were untapped in the market
- Absence of transparent monetization strategies on existing platforms
- Challenges in vendor selection process
- Varied and specific user requests not accommodated effectively
- Need for seamless integration of scheduling and communication features
- Desire for comprehensive metrics and performance indicators
- Demand for improved user experience through intuitive design and navigation
Crafting a Memorable Identity The Logo and Branding Strategy of Genie
Logo
Typography &
Brand Identity
In the world of service procurement, Genie steps onto the scene as your trusted companion, ready to make your wishes come true with a touch of magic. Our branding journey began with the creation of a captivating logo, inspired by the idea of a helpful Genie lending a hand. The ‘i’ in Genie, adorned with a star as its dot, adding a whimsical touch that reflects our commitment to making your experience truly special. Through thoughtful branding strategies, we’ve crafted an identity that feels like a friendly face in a sea of options, reminding you that with Genie by your side, navigating service procurement is as easy as making a wish.
Understanding Our Users Crafting Personas
User persona
At the heart of our design process lay the creation of user personas – fictional representations of our target audience. These personas, derived from extensive market research and user interviews, helped us empathize with the needs, motivations, and pain points of our users. Whether it’s Sarah, the busy working professional seeking reliable home services, or Marjoree, the retired homeowner with limited budget, each persona guided our decision-making process, ensuring that Genie caters to a diverse range of needs.
Crafting the User Experience using Customer Journey Mapping and Wireframe testing
Customer Journey
Mapping
& wireframes
Based upon data from in-person interviews, surveys and user reviews, I organized my observations and categorized them using a customer journey map. This helped me expose pain points and areas for improvement in the app along the entire user journey. I sketched countless ideas and brainstormed various possibilities and created low-fidelity wireframes and prototypes.
Empowering Users with the Reverse Auction Process
Key Features
Opportunity: Recognizing the inefficiencies in traditional vendor selection methods, we introduced a reverse auction process. This innovative approach streamlines the vendor selection process, ensuring optimal matches with minimal effort for users.
Genie’s reverse auction process allows users to solicit bids from service providers, facilitating a competitive environment that drives down costs while ensuring high-quality service delivery.
Tailoring Services, Ensuring Quality with Custom Requests and Quality Assurance
Key Features
Genie empowers users to submit custom requests, allowing them to specify unique job requirements. This feature enhances user satisfaction by providing tailored solutions to their needs. Furthermore, to maintain quality assurance, Genie incorporates various features such as custom questions, vendor ratings, and verified credentials display. These elements instill trust and confidence in users, facilitating informed decision-making and ensuring high-quality service delivery.
Elevating User Experience with Seamless Integration and Enhancement
Key Features
Genie seamlessly integrates essential features such as on-platform scheduling, intuitive job ticketing, and visible quality guarantees. Through intuitive layouts, clear navigation paths, and interactive elements, We created an immersive user experience that fosters positive interactions and encourages repeat usage.
